Track whether ChatGPT, Google AI, Perplexity, Gemini, and Copilot mention your business, cite your site, and get your local facts right.
No email required 7 worksheets Built for monthly reruns
01 / Benchmark method
An AI search visibility audit should answer four separate questions. A single score cannot tell you whether the problem is awareness, source authority, inaccurate local facts, or stronger competitors.
As of September 2026, a useful local AI visibility benchmark is a repeatable test of the same buyer prompts across the same providers. This workbook generates 30 local prompts, stores up to 500 runs, and keeps mentions, direct citations, fact accuracy, and competitor presence separate.
| Metric | What it measures | Formula |
|---|---|---|
| 01 Share of Mentions | Completed prompt runs that name your business. | mentions ÷ completed runs |
| 02 Direct Citation Rate | Completed prompt runs that link to your website. | direct citations ÷ completed runs |
| 03 Local Fact Accuracy | Mentions with correct hours, location, services, and contact details. | accurate mentions ÷ mentions checked |
| 04 Competitor Mention Rate | Completed prompt runs that name at least one tracked competitor. | competitor mentions ÷ completed runs |
In Pew Research Center’s March 2025 browsing study, users clicked a traditional result in 8% of Google visits with an AI summary, versus 15% without one. They clicked a source inside the AI summary in 1% of those visits.
Pew Research Center 68,879 Google searchesEvidence path
02 / Workbook anatomy
Seven connected worksheets take a local business from setup to a repeatable monthly benchmark. Input cells are clearly marked, formulas stay visible, and every metric traces back to a prompt run.
Method, score definitions, and a ten-minute setup guide.
Business name, category, location, services, and competitors.
30 local buyer prompts generated from your setup.
Provider, date, answer evidence, mentions, citations, and accuracy.
Formula-driven KPIs and provider comparisons.
Technical, local entity, content, and authority checks.
Metric rules, assumptions, and current platform guidance.
Enter the business, market, services, and competitors once.
Run the same prompt pool across the providers you want to compare.
Log the answer and let the workbook calculate each visibility metric.
Fix the highest-impact accuracy, citation, and competitor gaps first.
Recommended cadence: full benchmark monthly priority prompts weekly after a major update
03 / Action framework
The AI SEO checklist starts with access and entity accuracy. Content work comes next. A page cannot earn a citation if a search crawler cannot fetch it or if the business details conflict across the web.
Indexable pages, crawl rules, canonical URLs, sitemaps, and CDN or firewall access.
Google Business Profile, name-address-phone consistency, hours, service area, and LocalBusiness JSON-LD.
Clear service and location pages, concise factual answers, prices or ranges when appropriate, and visible FAQs.
Current reviews, useful responses, local citations, association profiles, and earned coverage.
A stable prompt pool, named providers, run dates, saved evidence, and competitor comparisons.
The checklist is a diagnostic, not a ranking guarantee.
04 / Practical answers
AI search visibility is how often and how accurately a business appears in AI-generated answers for a stable set of relevant prompts. A useful benchmark separates mentions, direct citations, local fact accuracy, and competitor presence.
Define a fixed set of local buyer prompts, run the same prompts across the same AI providers, save each answer as evidence, and log mentions, direct website citations, local fact accuracy, and competitor mentions. Repeat the benchmark on a consistent schedule so changes are comparable.
Start with share of mentions, direct citation rate, local fact accuracy, and competitor mention rate. Keep the metrics separate because each points to a different action: awareness, source authority, entity accuracy, or competitive coverage.
Run the full prompt set monthly for a stable trend line. Rerun a smaller group of priority prompts weekly after a major website, Business Profile, review, or local information update.
No. The workbook is a transparent manual measurement system, not an automated scraper. You run the prompts in the providers you choose and paste the answer evidence into the Run Log, where the workbook calculates comparable metrics.
No. Strong technical SEO, useful content, local entity consistency, and authority support AI visibility, but the outcome is different. SEO measures discovery in search results; an AI visibility audit measures whether generated answers mention, cite, and accurately describe the business.
Download the workbook, run the same local prompt set today, and keep the evidence you need to measure the next update.
No email required Excel and Google Sheets compatible