What does a small-business website planner produce?
The Small Business Website Planner produces a recommended sitemap, page purposes and priorities, a website brief, a CTA plan, an asset checklist, and service-area guidance. The plan downloads as Markdown or JSON without an account or email address.
The planner uses the supplied business, audience, services, locations, goal, CTA, assets, and timing. It creates one service page per distinct service and creates local pages only for places the business says it genuinely serves.
How many pages should a small-business website have?
A small-business website should have enough pages to answer distinct customer needs without creating thin duplicates. Page count follows the offer, not an arbitrary target.
| Page type | When to include it | Specific job |
|---|---|---|
| Home | Every business website. | Explain the business, audience, offer, proof, and primary next step. |
| About | When people, experience, process, or credentials affect trust. | Show why the business is credible and what working with it is like. |
| Services overview | When the business has more than one meaningful service. | Help visitors choose a service and move into a focused page. |
| Individual service page | When one service has distinct scope, questions, proof, or buying intent. | Answer fit, process, deliverables, location, price conditions, and next action. |
| Service-area page | Only when the business truly serves that location and can add useful local detail. | Explain services, boundaries, travel expectations, local context, and contact path. |
| FAQ | When recurring pre-sale questions deserve direct answers. | Reduce uncertainty about scope, timing, price, policy, and process. |
| Contact | Every business website. | Make the primary action accessible and set response expectations. |
What belongs in a website brief before design starts?
A useful website brief defines the business, audience, customer need, primary goal, CTA, scope, source material, constraints, and desired timing before visual decisions begin.
Business and audience
Use the exact public business name, plain-language category, primary audience, location, and the problem that sends customers to the site.
Offer and page jobs
List distinct services or product categories. Give each recommended page one specific job and one primary action.
Evidence and assets
Inventory logo files, real photos, verified reviews, team bios, credentials, policies, pricing, and official profiles before relying on them in design.
Constraints and decisions
Record launch timing, integrations, legal requirements, ownership, maintenance, content approval, and who can make final decisions.
How should service-area pages be planned?
A service-area page should exist because customers in that place need useful local information, not because a location name can be inserted into a template.
Create a location page only when the business genuinely serves the area. Include applicable services, coverage boundaries, travel or arrival expectations, local regulations or conditions when relevant, nearby proof, and a clear contact path. If those facts do not differ, keep the location in one honest service-area list.
Frequently asked questions about website planning
What does the Small Business Website Planner generate?
The Small Business Website Planner generates a recommended sitemap, page purposes and priorities, a website brief, a CTA plan, an asset checklist, and service-area guidance. It downloads as Markdown or JSON.
How many pages should a small-business website have?
A small-business website should have enough pages to answer distinct customer needs without creating thin duplicates. The planner starts with core pages, adds one useful page per real service, and adds service-area pages only for places the business genuinely serves.
Should every service area have a separate page?
No. Create a separate service-area page only when the business genuinely serves the place and can publish original local details, applicable services, boundaries or travel expectations, and a useful contact path.
Does Teqri store the website planner answers?
No. The website plan is generated in the browser. Teqri receives the plan only if the user chooses the contact handoff and submits the contact form.
Ready to turn the plan into a site?
Download the brief for any team, or carry it into a Teqri consultation.